The PR Masterclass “How to develop a Public Relations strategy that works!” does what is says on the tin. It covers all aspects of PR. It is full of practical tips and Dos and Don’ts, based on Singleton’s experience on both sides of the fence – as a journalist and a PR professional.
I don’t work in PR, I’m not a member of the Chartered Institute of Marketing and I don’t click on email ads. However I received an email from the Chartered Institute of Marketing announcing a new book “The PR Masterclass” and bought it. Continue reading →
The Snowden Files is a good, factual spy book, which makes you think more about data privacy, whatever your current view is.
When we started doing some work with Bitcoin at Endava a few people sent me some interesting article about The Dark Web. Bitcoin and The Dark Web are unfortunately intrinsically linked. The Dark Web is a fascinating subject and I’m working on a more detailed post for future publication. One of the avenues this subject sent me down was online privacy.
I don’t mind that government spy on my electronic communications. I have nothing to hide. I belong to countless social networks and comment on other websites, so I probably have a large digital footprint. I don’t mind that the government can switch my phone on remotely (according to Snowden it’s easier on an iPhone), and listen to the microphone without me knowing – they have more important people to investigate than me. Continue reading →
Despite earning $14.6 billion in the last quarter from advertising revenues, Google has launched a new product, Contributor, which helps the company become less reliant on advertising.
Google earns 89% of revenue from advertising. Some question whether this advertising model, let alone its 20% year on year growth, is sustainable. Advertising looks stable in today’s world, but the Internet can quickly change business models. Continue reading →
Real Leaders Don’t Do PowerPoint is a great book which will help wean you off PowerPoint and help you to present more effectively.
About a year ago I stopped using PowerPoint during my presentations of the latest Digital Services offering from Endava. I had presented it dozens of times before, and knew the details of the offering. Once I stopped taking my laptop to presentations, colleagues in the room began commenting about the increased passion and asked me to present more, often to a more senior audience. Continue reading →
Drive is a good, practical book on how to motivate people around you, inside and outside of work. I’ve read a few books on the subject, but many focus too hard on organisational structure, or project management. Drive focuses much more on the psychology of motivation. What is it that really drives people to perform well?
Interestingly there is a quote from a review by Malcolm Gladwell on the front cover (of my paperback version), because the book is written in a Gladwell-esque way of theory first, practical second. Like Gladwell, there is a bucket full of examples in the book to help Pink illustrate his key theories. Continue reading →
We’ve just released the latest version of our Quarterly Marketplace Innovation report, showcasing some of the most innovative projects across industries.
Many organisations focus on competitors within their own industry, but often the most innovative ideas are blossoming in other sectors. The quarterly report aims to lower the fences between different industries.
My personal favourites from the last quarter are the Fan Boost in Formula E racing and Google Flights, which has made my recent travels so much easier and probably a little cheaper.
If you would like us to present these projects to your organisation, to send you a paper version or to produce a more targeted version of this report, please contact me.
Yesterday someone asked me a question which I’ve been asked before but never covered it on this site… “What company do I think is the most consumer-oriented, innovative technology company?”
The context of the question related to Google, Amazon, Microsoft and Apple, who do I rate as the most innovative?
First we need to ask another question – “What is innovation?” To me, innovation is the skill to keep inventing new stuff, to keep redefining products and/ or business models. It’s the constant strive for change for the better, not just the sake of it. Continue reading →
If you’d visited this blog over the weekend, you’d have received a WordPress error message. I only discovered it on Sunday evening when I checked the site for feedback. Google Analytics revealed the outage started from about 1am on Saturday morning.
I tried fixing the problem. I tried everything I could to fix it. One limitation I faced was that I have been brought up on Microsoft technologies (.net and SQL Server) and not php and MySQL – the technology that this blog runs on.
Frustrated, I went to sleep on Sunday night knowing the site was still unavailable.
After work on Monday I returned home and tried a few more things. I reached out to a WordPress guru I know. He offered some advice but I’d already tried everything suggested.
And then I came across one of the new types of one to one support websites where specific experts help other users.
I’ve always been interested in this area of consumer support. Graduating in Computer Science a couple(!!) of years ago earned me the natural honour of fixing anything within my extended family that had electricity flowing through it. Since my degree I’ve been asked to ‘programme’ the clocks in various cars, fix a microwave, tune in a TV and set up speakers – my university course appears to have been highly practical from an external perspective.
When family or friends call for help with real computer issues such as domain names, broken hard drive, email configuration, or Google Apps, I wonder who people call if they don’t have access to a friend or family member with a technical computer background.
So there I was on Monday evening, urgently wanting my site fixed, on Wizpert.com. I thought I’d give it a try. The sign up process was fast, and within a few seconds I was talking to a friendly chap from Romania (yes… I wondered whether there was an Endava link too, but no there wasn’t) who was one of their WordPress experts. At first we were chatting on Wizpert’s chat screen, and then I offered for him to remote on to my screen using Chrome Remote Desktop.
Naturally I was sceptical, and thought at some stage he might try to install some spyware somewhere, or change some passwords for access at a later stage. I watched carefully as he moved around my virtual server.
Just under two hours later he had fixed the issue and after thoroughly testing the solution I was a happier man.
The issue wasn’t straightforward, and required two types of solutions. We were still puzzled at the end about how the problem had started on the Saturday night at 1am – our assumption is that one of the WordPress components ‘auto-updated’ and broke the MySQL installation.
Wizpert is one of a number of new support models arising in the peer Internet age such as Amazon have with the Mayday button.
On Wizpert, payment to the expert is discretionary.
If you do decide to pay, users buy ‘coins’ using a credit card or PayPal, and then send these coins to the expert who helped. There are recommendations during the chat process “Most users who this expert helped gave x coins to thank them”.
I doubt these support models will be used for enterprise clients, but as devices and applications become more complex – and certainly more essential to our daily lives, end-user support will transform from the current model of phoning anyone you know with a Computer Science degree, to being able to ask someone sitting a few thousand miles away for some help and advice.