Actually, I think that title of the book was probably not the first choice from the author.
The first title Jarvis probably thought of was "The cultural difference between Americans and Brits". The first few chapters are full of example stories of how Jarvis bought a Dell computer, complained, and ended up interviewing Michael Dell (the founder of Dell) himself, and how Jarvis have advised most of the biggest companies on the Internet in ways they could improve.
Jarvis is one of those people who always seems know someone at every company in the World, and probably worked there (sorry, advised them to make them better) at some stage too.
If you (and I'm talking to Brits here) can stand those types of bold claims and self promotion, of which I'm not disputing the accuracy of the claims -- just how liberally they're used through the book; you'll move on to the second part. This part deals with the actual title - how would Google run a restaurant, a hospital, a law firm, and many other industries.
Jarvis is quite creative with his thoughts, although if you work in any of those industries you can't help but admire his naivety at lack of understanding that industry. That naivety is precisely at the core of how Jarvis thinks Google approach any industry though - they reinvent it specifically without wanting to understand how it's been done before.
The final part of the book is a long essay into what Jarvis thinks is good and bad about the Internet, and full of promotion about his blog - why he blogs, how he blogs, why he's so great - and then we're back to that same American style which is probably admired in USAland and sneered at in the UK.
WWGD (as Jarvis calls the book) is an OK read. The book is extremely simplistic - for example it lightly touches with the issue of WHY Google goes into certain industries (to capture more search traffic, more personal/crowd/industry insight data) - he only deals with the end user's perspective. If you work for one of the industries that Jarvis uses as a case study of being Google-ised, you'll sit there nodding your head saying to the book "No, that's not how my industry works" - which is the whole point of the book really.
