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Come on England bid

I'm really pleased with the news coverage of the England 2018 bid for the FIFA World Cup this week.

In the UK we have an unhealthy lack of interest in sport, as demonstrated by the press over the constant negative publicity for the Olympics.

Make no mistake, the Olympics will be a success - stadia will be sold out, huge parts of our infrastructure (transport, telecommunications, accomodation, media, tourism) will be massively improved on a number of levels, and the whole country will have a feel good factor for the summer of 2012.

Having the World Cup here 6 years after the Olympics will be such a great event - our favourite three sports in the UK are football, football and football... it is in our national DNA.


 
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Bradley Howard

Head of Digital Media at Endava, although all the views in this blog are purely mine and not necessarily those of Endava.

 

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