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Feeling sorry for South Africa

I feel quite sorry for South African football. For the 12 months before the tournament, the international press were red flagging that the stadia wouldn't be ready, South African's living abroad were red flagging that the security situation would result in mugged and dead tourists, yet the stadia were delivered on time, and we've seen an excellently (is that a real word?) run tournament.

Yet now, the press are all highlighting that South Africa are the first host nation not to qualify in the group stages.

I know good news doesn't sell, but the press should credit South Africa for being the first African nation to host the World Cup, especially to such an excellent, and unexpected, level of quality.


 
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Bradley Howard

Head of Digital Media at Endava, although all the views in this blog are purely mine and not necessarily those of Endava.

 

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