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Newport viral video review

One of the most successful viral videos this year is the one above - Newport, which is a comical spin on the Jay Z Empire State of Mind song. To put into perspective, the video has had 1.97m views on YouTube alone, and was uploaded 10 days ago.

It's hilarious from beginning to end, so it's just too difficult to quote the funny lines - you need to watch the whole video.

The quality of the video production is superb. At the end of the song is a credits page, with a link to the production company who made the video - www.hellolove.tv. They clearly make better videos than websites (certainly on my laptop it was really difficult to navigate).

When content is this good, I wish the production company (and Newport) the best of success for the future. Apparently its got a new shopping centre.


 
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Bradley Howard

Head of Digital Media at Endava, although all the views in this blog are purely mine and not necessarily those of Endava.

 

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