Bradley Howard's Blog

Views of digital media, innovation, loyalty and business in the real world

Why email should be taxed

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Yesterday’s news about the price of a first class stamp rising to 60p made me think about post’s arch nemesis: email.

Firstly, I still think that paying 60p for a near guarantee delivery the next day is remarkably cheap. To send a birthday card by post is cheaper than driving the card round to anyone who lives more than 1.5 miles away (I’m thinking about the round trip!). In Germany, a first class stamp costs £1.21.

Back to email - everyone seems to be complaining about receiving too much email. On the other hand, I complain about receiving too much post as well, because every item of post seems to be a bill - but that’s different.

Back to email again - and the fact we all seem to receive too much of it. I even get cc’d on social emails now. So my grand idea is... the government should tax email.

The government is losing revenue from falling post volumes: it’s fallen 25% since 2006, and more falls are expected.

All other forms of messaging have a direct or indirect tax - mail, phone calls, mobile phone calls and even text messages have a cost which includes 20% VAT. The only messaging I can think of that don’t include VAT are email and public messaging (Skype - assuming it’s free, Microsoft Messenger or Google Talk equivalents).

So in order to reduce the quantity of emails addressed to me, and to raise more money for government, please start taxing email!!!!

Photo courtesy of Zazzle, where you can buy that lovely mug.


 

Akamai Digital Media event

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Yesterday I went to the a Digital Media event hosted by Akamai. Here are a number of key points from the session:

  1. Only 1% of video is currently delivered over IP (i.e. the Internet). This will keep growing as more TVs are Internet enabled. This probably accounts for why Akamai and the other CDNs share prices are doing so well, outperforming the indices and competitors (see chart above).
    1. Video IP usage is up more than a third from 2009
    2. and we’re watching video almost 50% longer.
  2. The UK is well advanced of the US in terms of peer to peer – most of the UK’s broadcasters use it, whereas in the US it is only used for illegal file sharing.
  3. 60% of Europe’s iPhone market is in the UK. This explains why our sites have low iPhone usage globally. (It’s worth noting that the time spent on apps makes up for the low iPhone usage).
  4.  Akamai are bringing out some interesting new services on their Edge network. Other organisations who own huge numbers of web servers such as Amazon and Microsoft are virtualising their environment and renting it out as well known Operating Systems (e.g. AWS and Azure both can both run as Windows servers, sold by the hour). Akamai are working differently by expanding Value Added Services to their customers – keeping the technology proprietary.

All in all it was a good day, hearing about a number of new technologies and an excellent case study from Adam Lynch at The R&A.

 


 

Data roaming costs

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The cost of using a data card or mobile phone abroad amazes me. On Orange, data costs £3 per Mb when abroad.

There is an EU ruling that no operator can charge more than £40 in one month for data roaming, after a few horror stories where travellers streamed a video or radio only to return home and see a bill for several hundred pounds.

I can understand that there's a cost overhead of integrating billing systems between operators, however these charges appear to be just a huge cash cow for the networks, which only drives people away from using them.

The answer is to use free Wifi, available in most hotels and airports, in fact most public places around the world.

Photo courtesy of Sam Fox Photography on Flickr.


 
tags:

Europe's Web of Debt

Spotted on the New York Times website, this chart shows how the debt between countries is structured.

Somewhat frightening interesting?

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Bradley Howard

Head of Digital Media at Endava, although all the views in this blog are purely mine and not necessarily those of Endava.

 

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