Bradley Howard's Blog

Views of digital media, innovation, loyalty and business in the real world

Amazed at the SOPA protests

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I watched the SOPA protests closely last week with complete amazement.

In summary, SOPA is a proposed anti-piracy law in the US which would help prohibit illegal content on websites by imposing harsh penalties on sites that host it. 

Protests were held by some of the highest traffic websites on the Internet including Google and Wikipedia and were reported by the TV news.

Remember that Google own YouTube, which allegedly hosts many videos of illegal TV broadcasts (broadcasters and content owners can upload it to YouTube if they wish).

That’s one aspect of SOPA. Another aspect is that many websites that show illegal content use advertising as a source of revenue. SOPA wants networks which provide this advertising to become liable for where they are used.

If you took the Google search algorithm and posted it online, Google would take you to court and try to shut down any sites that host the illegal content. Yet Google refuses to be held accountable for the thousands of allegedly illegal videos it hosts on YouTube. These videos are illegal because they are TV recordings and violate copyright. Either Google does, or does not respect copyright. 

Google are rumoured to be bidding for the Premier League rights. It will be interesting to see if Google win the rights and then watch their lawyers report websites which contain illegal footage. Will Google remove these websites from the search results? Will Google remove their adsense and adwords accounts?

And the same applies to Wikipedia. Whilst I’m not suggesting that you actually do this, if you set up a website tomorrow and wrote a script to copy all of Wikipedia’s comments to your site, would you expect a legal letter from Wikipedia? Of course you would, because we understand copying content without permission is illegal from our school years onwards.

The value of content has been steadily fallen and the Internet has accelerated this. I don’t want people to copy my content illegally, and I respect the US for trying to help protect content.

Photo courtesy of KierDuros on Flickr

 


 

npowerclub72.com site review

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This week npower, who secured the naming rights to the Football League from the 2010/11 season for three years, jumped on the bandwagon and launched a Football League social network - www.npowerclub72.com.

The agency behind the website clearly had some good intentions, some of which I agree with:

  1. Don’t use Facebook Connect for everything, because unless you’re a unique level of Superbrand, all the consumer data that you’ll be collecting will be owned by Facebook. I agree with this and at Endava we call this On Portal and Off Portal. Off Portal are social networks such as Facebook, Twitter, etc. where the brand has no permanent rights to consumer data, and On Portal are brand-owned social networks where all the data belongs to the brand.
  2. Badges are good. I also agree with the philosophy that when users have used the site for long enough, reward them with badges. This idea has been around for a long time (Xbox or even Gold/Platinum credit cards and airline points cards). Badges cost nothing to distribute (they are only pixels), and instantly provide a level of loyalty to a website where users want to return to earn the next badge. On Npower’s website, users earn a badge for visiting/ claiming to visit a Football League club’s ground.
  3. Football and social networks. It’s been a long time coming – with football the most popular sport in the UK, and social networks so successful here as well, it’s natural to create a network for football fans.

So far so good.

The design is OK, nothing too fancy, and then again, it probably doesn’t need to be – neither Facebook or its twin brother Google+ are going to win any creative design awards.

Here’s what I’d have done differently if we ran the site:

  1. Badges are overused. In fact, the only thing to do on the site is earn badges. No other user generated content exists, and there’s no moderation on the site to you claiming all the badges. This defeats the loyalty aspect completely.
  2. No Facebook integration at all. The site should update Facebook (and Twitter, etc.) when users earn badges (once they sort out the badge issue).
  3. The visit-a-football-ground should be extended to upload pictures when a user visits a ground. This will provide a level of self-moderation.
  4. There’s no mobile support. In 2011, all sites should include mobile browser support and then include [iPhone and Android, etc.] app support. The mobile support should include mobile photo uploads and GPS, to provide FourSquare style ‘Check-In’ functionality to grounds.
  5. There’s little content links to the Football League. I would expect at least a league table and results ticker.

Back to my point above – a social network for football fans has been a long time coming, and I still think the opportunity exists for someone (probably a sponsor) to produce one.

 


 

A Premier League play off

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I've been a big fan of the way that American sports have a play off at the end of the season between the top two teams. Winning a league requires a huge amount of consistency, and a fair dosage of luck thrown in for good measure.

Look how exciting the Manchester United v Chelsea game has been billed - pretty much whoever wins is likely to be the Premiership champion. It's the English equivalent of a play off, and whoever wins... deserves the trophy.

I hope someone from the Premier League considers a play off, with this year being a dress rehearsal.


 
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Feeling sorry for South Africa

I feel quite sorry for South African football. For the 12 months before the tournament, the international press were red flagging that the stadia wouldn't be ready, South African's living abroad were red flagging that the security situation would result in mugged and dead tourists, yet the stadia were delivered on time, and we've seen an excellently (is that a real word?) run tournament.

Yet now, the press are all highlighting that South Africa are the first host nation not to qualify in the group stages.

I know good news doesn't sell, but the press should credit South Africa for being the first African nation to host the World Cup, especially to such an excellent, and unexpected, level of quality.


 

2.5 times as many people in the US watch soccer than golf

Some interesting facts and figures from SportBusiness this morning:

Sports network ESPN said the USA's 1-1 draw with England in its opening game of the World Cup was the most-watched game for a national soccer team since 1994.

The match, shown on ABC, averaged 13 million viewers and attracted the biggest US audience for any game at the tournament in South Africa so far, according to Bloomberg. [1]

Compare this to golf, with:

The first round of this year's US Masters golf tournament drew the biggest audience for a golf event in US cable television history last Thursday as Tiger Woods returned to the sport after nearly five months.

Bloomberg reports that an average 4.94 million viewers watched on ESPN, beating the previous record of 4.76 million for the 2008 US Open playoff between Woods and Rocco Mediate. [2]

 

One would have thought that golf is a far bigger sport in the US than 'soccer', but apparently not - these figures show that 2.5 times as many people in the US watch soccer than golf.

 

Sources: 

[1] http://www.sportbusiness.com/news/177724/espn-usa-england-most-watched-soccer-game-since-1994

[2] http://www.sportbusiness.com/news/174892/first-round-of-masters-breaks-us-viewing-record

 


 

FIFA World Cup Calendar

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This site has the best Information Architecture that I've seen for ages. On the single page you can see what group every country is in and when and where they play each match.

Thanks to Firen for sending me the link first - and then I received it several times from others!


 

Come on England bid

I'm really pleased with the news coverage of the England 2018 bid for the FIFA World Cup this week.

In the UK we have an unhealthy lack of interest in sport, as demonstrated by the press over the constant negative publicity for the Olympics.

Make no mistake, the Olympics will be a success - stadia will be sold out, huge parts of our infrastructure (transport, telecommunications, accomodation, media, tourism) will be massively improved on a number of levels, and the whole country will have a feel good factor for the summer of 2012.

Having the World Cup here 6 years after the Olympics will be such a great event - our favourite three sports in the UK are football, football and football... it is in our national DNA.


 

Financial axes start to swing in English football

These are among the latest reports from English football's financial frontline, a bloody turf of late.

Chester City reached the heights of the League Cup semi-finals in 1975, but was relegated from the football league 10 years ago, and yesterday no-one appeared in the High Court to oppose the clubs winding up. It had failed to pay a 26,125 tax bill.

On the same day there was a glimmer of hope for Portsmouth FC as administrator Andrew Andronikou said the club would finish the season and begin the new season in August 2010. However 85 employees will lose their jobs as part of the club's financial restructuring. Portsmouth's debts are around 78 million.

Also in the High Court on Wednesday, but escaping winding-up, were Championship club Cardiff City and League 1 club Southend United. Cardiff was given 56 days to pay off debts of around 1.9 million and Southend a shorter time to settle debts of 411,000.

Isn't it interesting that the sports which saturates the back pages of every newspaper and fills the headlines of every TV News bulletin, eclipsing virtually all other sports year round, is in so much financial trouble?

Even during the Winter Olympics, which was only given the credit it deserved after the Games finished, couldn't match football in terms of written content.

So with the news of Chester, Portsmouth, Southend and Cardiff, maybe the only sport that will can dismantle football, is going to be football itself.


 
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Bradley Howard

Head of Digital Media at Endava, although all the views in this blog are purely mine and not necessarily those of Endava.

 

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