Bradley Howard's Blog

Views of digital media, innovation, loyalty and business in the real world

NHS Direct

What_is_nhs_direct

I was disappointed to hear that the government have decided to shut down NHS Direct for a number of reasons.

On a personal note, as a family we have used the service many times. With four young kids we have all sorts of germs and knocks each month, and we've always received a good service from NHS Direct.

As a concept I think the service is spot on. When we were on holiday last week, one of us felt a bit under the weather. The local hospital was glad to see tourists, for a few hundred pounds on the first consultation. We had travel insurance, but to lay out the money and the aggravation of going to A&E on hospital just didn't appear. Whilst looking through the travel insurance documentation I noticed a phone number to speak to some private nurses, free of charge for the policy. After a quick call they gave a satisfactory opinion, some confident reassurance and suggested remedy. We took their advice and 24 hours later the problem had gone, with no inconvenience of having to claim back any expenses later when we returned from holiday.

If you try to imagine how healthcare will operate (no pun intended) in say, 25 years, I think we'll have a lot more remote healthcare. We will sit at home and have a video call with a doctor based anywhere in the World. As for how the doctor performs his tests (temperature, blood pressure and so on) - these devices are already available with USB connectivity (e.g. this BP monitor or this thermometer patent request), to send your results through immediately.

Maybe NHS Direct is ahead of it's time. When I speak to Americans, they are totally envious of our NHS, including NHS Direct. The thought of phoning a service that provides medical assurance (I would imagine this covers half the calls - and keeps the people who just want reassurance out of A&E) and advice - all without providing a credit card, is alien to most countries around the World.

I for one, will be sad to see it go.


 

Crowd-sourcing on holiday

While I was in Israel on holiday, I used FourSquare a reasonable amount (basically, whenever I could get free Wifi access, because data roaming charges are prohibitively expensive). A number of friends over there had heard of FourSquare, but I didn't come across anyone who actually used it.

Despite none of my friends having heard of it, almost everywhere we visited was already listed. This made me think that perhaps FourSquare has a similar crawler to search engines, which is constantly looking for business names and addresses, and placing them within the FourSquare database.

A site that is much bigger than FourSquare in Israel is Waze (pronounced 'Ways'). Waze is 99% a free mobile app (iPhone, Android and Blackberry), which runs all the time, and as you drive along, it plots the roads you travel on. It also takes note of your speed.

You can then add police speedcheck areas, cameras, accidents and so on. This enables other Waze users to use their app to plan a route, and then see the virtually-live traffic on that route, as well as police speed traps, etc.

Waze is a really clever use of crowd-sourcing technology, put to use for a real purpose. Quite how they will make money I'm not so sure.

I downloaded Waze when I was back from holiday, and the app warned me that it had only just launched in the UK, so most roads and details still weren't collected yet. 

Maybe so, however most of the side roads near my home were already in the system, so it's probably exploding at a quicker pace than even Waze realise.


 

Handling the post holiday Inbox

Today is my first day back in the office after a fortnight on holiday in Israel. Over the next few days I'll write some blog entries regarding some Digital Media stuff that's going on over there.

In the meantime, I had the dreaded return-from-holiday-and-see-the-massive-Inbox nightmare that awaits everyone these days. There are a number of strategies to handle the hundreds of emails, but my personal favourite was from a brave lawyer at a previous employer.

On the morning after the Xmas break and his summer holiday, he would simply delete all the emails in his inbox. His theory was that people would see his 'Out of office' automatic response during these breaks, and would contact him again on his return.

A brilliant idea that I have passed on to several people.

Did I do it? Nope, I'm just not that brave!


 
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Back from holiday and thanks to Sky

Apologies for no posts over the last couple of weeks - I took a much-overdue holiday over the Easter break.

Once I arrived back to the office, I had the almost standard 500 emails-whilst-on-holiday. Why is Outlook so rubbish at collating emails properly by conversation? I hoped that Google Wave would make Microsoft wake up and try to improve Outlook for the first time in 10 years, and judging by the marketing fluff on the Outlook 2010 page, it might become a reality.

Back to home life, and at Maison Howard we have BT Vision rather than Sky TV. So when the Barcelona v Arsenal game was only shown on Sky TV, we watched the game via the legal live stream.

How much do you think it costs to watch a pay per view game on the Internet? Bear in mind that the game was the quarter final of the Champions League, and I'm not a Sky subscriber, I thought that £3 was excellent value.

We have a laptop permanently hooked up to the TV, and watched the game in reasonable quality. I would have been willing to pay an extra couple of quid for a higher quality version. BT Vision doesn't cost any monthly fee, the Vision box is excellent (pretty much identical to Sky Plus) and we watch a few pay per view movies each month, plus a couple of pay per view streams from Sky over the Internet, and our TV bill comes to less than £15 a month.

Of course, nothing could change the result of the match and so I won't be paying for any more Champions League this season.


 

Bradley Howard

Head of Digital Media at Endava, although all the views in this blog are purely mine and not necessarily those of Endava.

 

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