Bradley Howard's Blog

Views of digital media, innovation, loyalty and business in the real world

iPad review - at last

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I've been pretty vocal about not-seeing-the-point of an iPad and so Alex Day at Endava lent me his iPad for a few weeks to see if I'd change my mind.

I'm now ten days into iPad ownership (more like borrowingship) and here are my thoughts.

It doesn't replace any previous gadget. The thought of taking an iPad into work, or not taking my laptop home to do some late night work is frankly ridiculous. To open a Word document or PowerPoint requires buying some apps and I doubt they support some of the features we use at work (track changes, comments and Sharepoint integration). So it doesn't replace my laptop for a moment.

I'm checking email much more often. One of the first things I did was to wipe the data (sorry Alex) and synchronise my personal email and work email. Which means the iPad alerts me when new calendar requests come in, etc. Now I realise why Alex lent it to me...

I've totally stopped having spare moments since the iPad came home. My wife and I charge our iPhones in the kitchen near the kettle, and every time I make a cup of tea, I'll play on the iPad for a minute or so, rather than wait around doing whatever I did before the iPad.

The one app that excels above others on the iPad is FlipBoard. Flipboard takes your Facebook, Twitter, Flickr and other accounts including favourite RSS feeds, and converts them into a beautiful magazine style format (see the screenshot above). It takes images from links inside Tweets from people you are following and shows them as part of the article. It is the neatest form of personalised content I have seen anywhere. Content publishers should take note of this app as a glimpse into the future of content publishing. When you look at the Flickr feed on FlipBoard you need to remind yourself that this is user generated content - the quality of the photos and the screen are excellent.

And while we're on the positive points, the battery is excellent. Alex's iPad doesn't have mobile coverage, just WiFi, which is fine considering it never goes outside of the house and office. I've only charged it twice in ten days. I guess that's why the device weighs the same as a hardback book.

Everyone in the family is playing much, much more games. Despite owning a Wii and Xbox (with kinect) and 2 Nintendo DSs (DSes?) the iPad is the preferred device, especially for Mrs H. The graphics and general playability are superb, and that's just on the free games we've downloaded.

And that's why in think that I don't get the iPad. I want it to replace my laptop and paper notepad, but it's not that type of device at all. It's not about productivity, it's about entertainment. It's a media device. It is a large iPod not a replacement laptop.

Yes you can convert it into a productivity tool, by buying £50 worth of apps and using the rubbish on-screen keyboard, which will probably give you RSI within five years, you can suffer whilst telling everyone you abandoned your laptop years ago. Ten years ago you were probably saying the same thing with a Palm V.


 

Why the single mobile device isn't possible

A true story (all the stories I tell on this blog are true - it's just this makes the story more dramatic) - I was standing in the kitchen washing the dishes last night whilst watching the television.

I find this to be the second most therapeutic place in the World - the first is in the shower (for more information about why we seem to think clearer in certain positions but never at our place of work, read Future Minds.

Anyway, back to washing the dishes, and I saw the new Sony Xperia Play advert shown below.

This got me thinking the same thing as the R&D guys and girls in every handset company in the World - what is the perfect handset/ mobile/ slate device? By perfect, I mean "what device will take over from all the other devices we own?" I remember conversations in the late 1990s when I worked at the Finnish Telco Sonera (for accuracy, I worked at a subsidary called SmartTrust - now part of G&D, however these conversations took place with the parent company) where we discussed more than 100% penetration of handsets in the World (i.e. more active handsets than people).

Why would people want more than one handset? Because you'd have a super smart/ fashionable one in the evening, an email device with QWERTY keyboard during the day, a sporty/ waterproof one on weekends and so on.

I remember hearing that the market research teams at Nokia (despite the recent bad news I'd recommend anyone with any technology interest to visit their amazing corporate headquearters in Finland) kept hearing that their users wanted tiny phones and massive screens; they wanted as few keys as possible and full QWERTY layouts; they wanted the simple, original, 'flat' Nokia menu and a gazillion functions on the phone. The users wanted the impossible - mutually exclusive functions.

After I'd finished the washing up (we have a large family and had guests that evening - these things take a while), I sat down and caught up on some recorded TV - Secrets of the Superbrands: Fashion when the penny dropped.

We won't be able to have a single device because of the following factors:

  1. Fashion - too many of us want the latest new shiny (or distressed as I learned on the Secrets programme) thing, for the sake of having the latest new thing.
  2. Best of breed. I use the toaster because it makes the least mess; I use the microwave because it makes hot chocolate quickly and without getting a saucepan dirty; I use the oven to roast chicken because I imagine it's going to taste nicer than the small microwave/oven (and I'm worried all future hot chocolates will taste a little chicken-ey).
  3. We want change. I like love Dairy Milk. But every so often I'll have a Flake, or a Twirl or a Wispa. Think of your favourite yet balanced meal - why don't you have it every night?

And for these reasons I don't think the single device to take over our wallet, mobile phone, laptop and paper pad is ever going to come along.


 

The ultimate notebook

I've mentioned a couple of times that I don't want an iPad because it doesn't replace any of my work tools. I need something to replace my paper notebook and laptop in meetings.

I'm finding that I'm scanning my paper notebook more and more, then emailing the scans to other people in the office. But thats not searchable and ends up in large attachments. (Luckily my writing is legible).

The iPad doesn't have great Office connectivity or a decent stylus with handwriting recognition. I've been keeping an eye on alternative products and this week I thought I'd finally found one. Here's the video:

Get Microsoft Silverlight
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Wow - I thought I'd found it.

So I looked up the price. It's not available in the UK yet, but in the States it's $999. That's more than my high spec work laptop!

And the final nail in the coffin was battery life - 2 hours. That's insane.

So I'm continuing with my paper notebook. Battery life is infinite. Portability is excellent. Cost is about £2.50. The ultimate notebook is still paper.


 

The perfect iPad

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Twice this week I've been asked why I don't have an iPad - once at work at once at home.

The answer is that until an iPad-style device can totally replace one of the things I have to carry around with me all the time, I'm not going to start carrying around another item.

At the moment I have to carry around a laptop, iPhone (with work email) and paper notepad.

All three items are under A4 size because I commute on a motorbike, and it needs to fit inside my bike tailpack.

Don't get me wrong, I would love to be able to stop carrying around my paper notepad and laptop, and carry around a 'slate'-style device instead.

My requirements for the device are for the power to last longer than my laptop (a couple of hours), and most importantly - handwriting recognition. I carry my paper notebook everywhere, and I find myself scanning notes and emailing them round to other people. I don't want to sit there typing up my own notes, so scanning them is quicker.

What I need is the Newton... a device like the first iPad from 20 years ago, which had an excellent battery and handwriting recognition!


 

Give me Power (for longer)

Yesterday I updated my Twitter status to say that I'm starting to like my new iphone, but I can't believe quite how poor the battery life is.

Maybe this has coincided with starting to cycle the first few miles to work before boarding the tube, I don't know.

When i started thinking that my laptop only runs for 2-3 hours and the iPhone in regular use only runs for 6 hours, I realised how basic battery technology must be.

The Twitter responses were to turn off wifi and push email, lower the screen brightness - but guys (followers?), doesn't this defeat the whole object of owning an iPhone?

Of course, I'm not suggesting that I could ride my bike for 2 hours anyway!


 
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Bradley Howard

Head of Digital Media at Endava, although all the views in this blog are purely mine and not necessarily those of Endava.

 

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