Bradley Howard's Blog

Views of digital media, innovation, loyalty and business in the real world

The future of consumerisation

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One of the major shifts in the last five years has been the “consumerisation” of technology. Consumerisation is a swanky word for technology moving outside of the office/professional life into personal lives, and then moving back into the office in a different guise.

The shift started with broadband Internet. Once staff had broadband installed at home, they checked their email from home. They stopped taking laptops home with them and used their home computer.

Smartphones have accelerated the amount of consumerisation. You definitely know some people who have been provided a mobile phone from their employer, and the same individuals also have a smartphone on a personal contract. They will then use their personal phone to check their work email because they prefer their personal device.

This grey area of using personally-paid-for devices is a real issue for IT departments at the moment because of lack of standardisation (having to support iPhones, Android, BlackBerry, Nokia, etc.) and security risks.

Consumerisation isn’t limited to hardware either. I use Outlook 2010 at work, and mainly Google Mail for personal email. New features on Google Mail are appearing regularly. One of my favourites is if you type “I have attached the document” inside a GMail email and press send before attaching a file, Google gives you an alert to ask if you want to attach a document. Brilliant. I wish Microsoft had built the same functionality to prevent me forgetting to attach a file in Outlook.

In fact Google understands consumerisation on a new level. GMail and Google Docs started their lives as consumer tools and then became available as white labeled enterprise tools (a matter of opinion) for businesses. And there's recently been a lot of commentary about Google refusing to let businesses on to their new social networks - they want end users on there first.

Technology is continuing to become more consumer-focussed, which means we’ll use more of our personally-paid-for technology in our working lives. As my post earlier this week demonstrated, once we start checking our work calendar on our bathroom sink as soon as we wake up, the grey line will been very broad indeed.

 


 

Website reading list

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At a recent event, I met up with a regular reader of this blog, Andrew, who asked me what websites and news feeds I read regularly to keep track of trends within digital media, social media and the web in general.

I'll start the answer with a disclaimer - this list has been growing over time, and follows specific interests that I've had over the last couple of years.

I find it impossible to keep going to specific websites to keep up to date, so RSS feeds are the answer. I've tried using a number of RSS readers but because my life is ruled by Outlook - when the 2010 version came along with an excellent RSS reader, I was sold, and am now able to stay up to date with RSS feeds.

If you use Outlook 2010 but don't use it for RSS, I recommend you try it because it presents articles just like emails. (Like you need more emails...)

I'm not including news feeds that post less than an article a month. So the list, in alphabetical order is:

  • Google News. I've set up a number of RSS feeds using Google Alerts. I monitor most of the suppliers in our technology stack, and skim read through the list regularly. I have to skim it because there's usually a lot of duplicate content because of press releases. Examples of the feeds include Akamai (one of our Content Delivery Partners), Endava and IMG (my former company and I still find it interesting to follow).
  • This blog. I keep an archive of all the articles because I find it easier to search, and it's a nice offline backup method.
  • Confused of Calcutta. Written by JP Rangaswami, the Chief Scientist at Salesforce.com. His articles are thought provoking and detailed about all aspects of information, and wider architecture thoughts. If you like the book, Cluetrain Manifesto, you'll love his blog (especially as he wrote a chapter in the 10th anniversary edition) because they share the same writing style. I often comment on JP's articles.
  • Google Webmaster Central Blog. Excellent resource for the latest happenings, straight from the preverbial horse's mouth. I'll often spot content in the articles and email it around to the technical teams at work.
  • Hitwise Intelligence - Heather Dougherty. We have a love/hate relationship with Hitwise that I won't go into here. Sometimes Heather posts interesting traffic trends. Very US centric (not necessarily a bad thing), however she's one of my preferred Hitwise bloggers.
  • Information Is Beautiful. I am fascinated by this company. Anyone who can illustrate massive or complex data sets to enable us mortals to understand it in 2 seconds and keep our attention for 15 minutes with the same diagram is a magician. Chances are that if you see me shortly after a new post, I'll tell you about it.
  • IP TV Times. Updated very regularly, Iolo Jones provides a straight-from-the-heart view of pretty much anything connected to digital media, video, commercialisation and online piracy. I aspire to updating this blog as regularly as Iolo updates his. I often comment on Iolo's articles.
  • Matt Groves Digital Donut. One of the nicest guys in the Digital industry, Matt works at Fallon and often updates his blog with the latest campaigns that have either caught his eye (around the World - not just the UK, which is something I like) or that Fallon are working on.
  • The Opposite Direction. Also one of the nicest guys in the industry, Robin heads up the social media practice at McCann who we do a lot of work with. Social Media is packed with jump-on-the-bandwagon consultants who are full of hot air however Robin is the complete opposite - he shares his knowledge and experience in every meeting. His blog is written in a similar way - you typically learn something new in most articles.
  • The Register. Because I am in IT, and the Register provides the latest IT (and some scientific) news, usually with a good sense of humour. I don't read every article (it would take all day) - I generally skim the headlines and read any articles that are relevant.
  • UK news: Office for National Statistics (The Guardian). I like statistics and the ONS has lots of them. The Guardian apply some commentary but I like the fact it's up to the reader to make sense of them.
  • Webcredible. A varied blog from a usability consultancy where an old IMG colleague, Ismail, works. The blog is full of useful digital media best practices (not just usability) and examples of best websites out-there.
  • What's Next: Top Trends. Thoughts from one of my favourite 'futurists', Richard Watson. I often comment on Richard's posts.

If you have any other recommendations or comments on the feeds above, please do let me know.

Photo courtesy of Bytelove.


 

Upgrades and upgrades

During the last week I’ve upgraded my laptop software and my iPhone OS. With a business trip to Moldova planned, this could have gone particularly badly if the upgrades had gone wrong, however the results have been interesting.

The first upgrade was to Office 2010. I’ve been looking forward to the new Outlook 2010, with the promise of conversation style threads (like Google’s Gmail). The reality is a slooooow version of Outlook, with Microsoft-almost-got-it-right conversation style threads.

Sloooooow is an understatement. Yesterday I had to switch the computer off because everything stopped responding – I couldn’t even launch Task Manager to close down the offending application. It’s really annoying – being able to see the functionality, but at a performance price. And my laptop is no slouch – running Windows 7 and Office 2007 is was as fast as any machine I’d come across.

Other new Outlook features include a quick button to forward a message straight to your manager (I can hear managers sighing already!), and even worse, another quick button to forward a message to your team (arggghh!)

The other Office applications are a slightly tidied up version of their former selves. Excel & Word look identical. PowerPoint has a number of new Mac-like transitions, of which I’m embarrassed to admit that I have already used.

And before I finish describing the upgrade, I’ll warn you that the first time you run Outlook, it takes AGES to start. Basically Outlook reindexes all your mail, calendar items, etc. My machine was unusable for a couple of hours, so I used Outlook Web Access instead. Even then, my PC was running so slowly that my browser was slow to respond as well.

The second upgrade was to OS 4 on my iPhone. What a totally different experience to my laptop. iTunes detected the upgrade, offered the choice and gave a brief description of the new features. The upgrade took 10 minutes to download and a further 5 minutes to install.

Most of the applications seem to have new features in them (spellchecker, search is now available everywhere, you can see all the calls to specific contacts, and many more new ones).

In summary, hold off any upgrade to Office 2010 until you get a new PC or laptop with the absolute latest and most powerful hardware, and definitely upgrade your iPhone as soon as possible.


 

Back from holiday and thanks to Sky

Apologies for no posts over the last couple of weeks - I took a much-overdue holiday over the Easter break.

Once I arrived back to the office, I had the almost standard 500 emails-whilst-on-holiday. Why is Outlook so rubbish at collating emails properly by conversation? I hoped that Google Wave would make Microsoft wake up and try to improve Outlook for the first time in 10 years, and judging by the marketing fluff on the Outlook 2010 page, it might become a reality.

Back to home life, and at Maison Howard we have BT Vision rather than Sky TV. So when the Barcelona v Arsenal game was only shown on Sky TV, we watched the game via the legal live stream.

How much do you think it costs to watch a pay per view game on the Internet? Bear in mind that the game was the quarter final of the Champions League, and I'm not a Sky subscriber, I thought that £3 was excellent value.

We have a laptop permanently hooked up to the TV, and watched the game in reasonable quality. I would have been willing to pay an extra couple of quid for a higher quality version. BT Vision doesn't cost any monthly fee, the Vision box is excellent (pretty much identical to Sky Plus) and we watch a few pay per view movies each month, plus a couple of pay per view streams from Sky over the Internet, and our TV bill comes to less than £15 a month.

Of course, nothing could change the result of the match and so I won't be paying for any more Champions League this season.


 

Bradley Howard

Head of Digital Media at Endava, although all the views in this blog are purely mine and not necessarily those of Endava.

 

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