Bradley Howard's Blog

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The Facebook Village

We recently held an event with Facebook, where they showed a video of what would (could?) happen if you put RFID bracelets (a bracelet version of an Oyster card) on 650 teenagers and tracked them for a few days in a fixed environment.

OK, I admit that as a parent it's quite a scary concept, however the teenagers took to the concept en-masse - statistics like 35,000 uploaded photos for those 650 teens would be classed at successful by virtually any brand.

So is this the future? Will our children have an RFID tag in their mobile phone which automatically tags where they are, what they're doing, all their phone's photos and uploads them to a central place on the Internet (for the time being, Facebook)?


 
1 comments
Nov 11, 2010
richard watson said...
They already are tagged if they have a phone switched on. It's just that commercial interests don't have full access to this right now.

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Bradley Howard

Head of Digital Media at Endava, although all the views in this blog are purely mine and not necessarily those of Endava.

 

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