Bradley Howard's Blog

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Two new buzzwords

I heard two new buzzwords today, and as soon as I heard them, I started hearing them used everywhere.

F-commerce is selling products via Facebook. No idea why e-commerce isn't a good enough term, after all, we didn't have w-commerce for products sold via widgets like Amazon and other retailers.

Egosphere is when you ask your online contacts for information rather than asking people 'offline' (by telephone or Heaven forbid, face to face). I think it's a bit negative calling it an egosphere - sometimes I will ask send messages on Facebook or LinkedIn if I want to ask many people simultaneously.


 
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Bradley Howard

Head of Digital Media at Endava, although all the views in this blog are purely mine and not necessarily those of Endava.

 

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